Here's where you put some copy.
The sentences should be short. And to the point.
Don't worry about what your high school English teacher taught you. You're here to sell stuff, not to be the next Hemmingway (although he was a total boss.)
What you really want to do here is lightly pre-sell the thing you're launching ...and then "sell" them on getting on the Early Bird list.
You can also use this same page to "sell" registrations for an automated Webinar (or a live webinar for that matter.)
Regardless ...if you want them to do something on this page, that's what this copy-section is for.
Get 'em, tiger!
Yes. I called you Tiger. There's nothing unprofessional about that so stop being so judgmental.